01/ BRIEF
Relay is a US-based startup comms platform designed for the way modern teams work. With ambitions to scale, the company needed a brand identity that felt established, confident and built for the future – creating a strong foundation for its next phase of growth.
02/ APPROACH
With an identity based around connection, a unique challenge was how to position Relay. As a startup, the founders were conscious of adapting the company’s offering over time. This meant that the branding had to be adaptable, fluid and able to evolve.
03/ IDENTITY
We needed to stand out in a competitive market. Taking inspiration from modern SaaS and fintech platforms, we utilised AI for the initial visual language – allowing us to sprint.
04/ RESULT
The result is a bold, flexible identity designed to give Relay the presence of an established technology brand from day one. A distinctive system built around connection, movement and contrast that carries seamlessly across digital, social and physical items.
